By  on September 20, 2018

For the first time in 12 years, Gap Inc. is launching a new division, Hill City, targeting the men’s active market.

It’s a collection geared toward men of any age seeking a wardrobe with fewer, more versatile pieces and a casual aesthetic. Hill City blends performance characteristics and style in many of the 50 to 60 items in the initial collection. The puffer jackets, executives suggest, are suitable for hiking or to wear to work, and there are shorts designed for running yet look sufficiently fashionable for cocktails by the pool.

To continue reading this article...

load comments
blog comments powered by Disqus