By  on December 18, 2018

LONDON — Fashion consumption is changing, and as shoppers wake up to the destructive effects of too many shopping trips to their local Zara, new business models have been cropping up and offering companies alternative routes to selling products — and becoming profitable.

Young, agile labels are moving away from the ever-demanding wholesale cycle and turning their attention to direct-to-consumer selling or on-demand manufacturing, while consumers are letting go of the stigma that used to be associated with the idea of renting or buying pre-owned garments, and embracing the circular economy on consignment sites such as The RealReal and Vestiaire Collective.

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