Are college kids shrugging Uggs? According to the Indiana University’s Kelley School of Business’ inaugural FIndex (Fashion Innovation Index), fashion-savvy students are giving up the boots as a favorite along with Abercrombie & Fitch, Hollister Co., Timberland and Michael Kors. The 600 brand mavens surveyed “said they are tired of several brands and trends that previously were go-to items,” according to the university’s research report.
This story first appeared in the May 27, 2015 issue of WWD. Subscribe Today.