By  on September 18, 2017

LONDON — “China’s consumers are getting more and more sophisticated. In the past, people wore big brands from head to toe, but they are now looking for individuality,” said Xia Ding, president of JD Fashion, shortly before revealing a tie-up with the British Fashion Council on Monday evening.

“That’s the reason we chose London — it’s a place where we can partner with a lot of up-and-coming designers and we think their products can become really popular in China. It’s one world right now, it’s not East versus West,” she told WWD.

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