The Planet Aries pop-up in London

LONDON — British streetwear label Aries and the clothing distributor Slam Jam will open a pop–up concept called Planet Aries in London next month in stocking exclusive or limited-edition items from labels such as Hillier Bartley, Martine Rose, Thames, Stella McCartney Men and Vans.

Situated on 20-21 Floral Street, the 3,228-square-foot shop will span two floors. It will feature the spring range of the Aries brand as well as pre-fall drops and reissued editions of pieces. There will also be merchandise such as iPhone cases, lighters and mugs on offer, with prices ranging from 2.50 pounds for a pencil to 1,500 pounds for a Hillier Bartley x Aries piece.

Looks from Aries

Looks from Aries.  Courtesy Photo

“Having your own space as a brand is definitely a milestone and super exciting,” said Aries founder and creative director Sofia Prantera. “The opportunity came up to take a space with enough scale to showcase not only our product, but also artwork from our friends and to curate other product, which made the whole project more interesting and in some ways less daunting.

Prantera described Floral Street as “this iconic Nineties street with a history that’s being re-established. My memories are of working in Slam City (the skater store) and Rough Trade (records) at a time when independent stores, clubs and art were so intertwined. Stores can have their own culture and I love that we’re doing this with a lot of friends.”

Other store exclusives include the Aries x New Balance sneaker drop on May 17. There will also be images from David Sims and artwork from Ben Sansbury and Blondey McCoy as well as books from imprints Innen and Nieves.

“The curation of the store reflects our high-low approach to fashion,” said Prantera. “I was working at Slam City Skates while studying fashion design at Central Saint Martins, and those worlds are brought together in the store. I’m excited about our “no problemo” branded merchandise, with graphics across everything from phone cases to tape, stickers and mugs. This will sit alongside beautiful jewelry from Castro Smith and handmade pottery Alison Lousada, we are also stocking counterculture magazines, comics and books from Independent publishers like Strange Attractor, Innen and Nieves.”

Prantera said other special collaborations include some Aries/Hillier Bartley Bunny T-shirts and a vinyl edition with the Vinyl Factory. There will also be a special limited-edition book that will be given away to customers with images by Clare Shilland and art direction by Jonny Lu.

Prantera described the space as very slick and industrial with a scaffold metal staircase, high ceilings and concrete floors. The space will be filled with hand finished wooden display cases as well as shelving and adorned with artwork.

The pop-up will run from May 10th until June 8th and the brand will host a number of events.

Prantera is also using the pop-up as a test run for a more permanent store. “It’s something we’re considering although I love the idea of something that’s fleeting and movable,” said Prantera. “Planet Aries will be like a very extended month long event as well as a store and it’s a challenge to maintain that kind of energy in a permanent environment.”

Earlier this year, the British contemporary women’s wear label added a men’s wear component and launched a unisex collection with Mr Porter in February. The label, which launched in 2012 and is based in east London, delved into men’s wear after seeing a demand from its customers.

Elsewhere, Nicki Bidder has been appointed to the new role of chief executive officer of the brand, effective immediately. She joins the company from Starworks Group where she was managing partner. Prior to Starworks she was the editor in chief of Dazed & Confused magazine.