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Ten years and counting.

That’s how long Brooks Brothers has partnered with St. Jude Children’s Research Hospital on its Thanks and Giving campaign. Since 2005, the retailer has raised more than $10 million for the hospital.

At the inaugural event held at its Los Angeles location Saturday, celebrities including Miley Cyrus and Patrick Schwarzenegger, Colin Egglesfield, Jared Eng, Jay Ferguson, Jesse Tyler Ferguson and Justin Mikita, Ashley Greene and Rachel Zoe turned out to hear 14-year-old DJ Oscar Adler, along with carolers.

At its annual New York City event on Wednesday night, over 1,000 adults and 250 children heard live performances by Wynton Marsalis and Vince Giordana and the Nighthawks, A Gentleman’s Guide to Love and Murder, Honeymoon in Vegas, and the Boys and Girls Choir of Harlem Alumni Ensemble.

Brooks Brothers chief executive officer Claudio Del Vecchio was joined in New York by Thanks and Giving founder Marlo Thomas, along with Tony Danza, John Lucas and the company’s new women’s creative director, Zac Posen.

In both locations, the celebrities helped children design and create holiday greeting cards, which Brooks Brothers sent to the patients at St Jude.

Ten percent of the evenings’ net sales from both events were donated to the hospital.

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