By  on August 17, 2011

Brooks Brothers will open a new concept store in the Flatiron District of New York City later this fall to cater to college students and young professionals. Taking the younger, more trend-driven merchandise from its existing sportswear collections, Brooks Bros. is aiming to create an environment tailored to the brand’s next generation of customers.

This story first appeared in the August 18, 2011 issue of WWD. Subscribe Today.

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