Brooks Brothers sure likes to celebrate.
A year after feting its 200th anniversary with a full-scale fashion show and exhibition at Pitti Uomo in Florence, the New York-based retailer is turning its attention to Japan.
The company will stage a fashion show in Tokyo on May 23 to commemorate its 40th anniversary of operating in that country.
Brooks Brothers was among the first international brands to enter the Japanese market when its Aoyama flagship store opened in 1979. Since that time its presence has grown to 83 locations across the country, with 25 in Tokyo alone.
“We are proud of our long and successful history in Japan,” said Claudio Del Vecchio, chairman and chief executive officer of Brooks Brothers. “I’m honored to be celebrating this momentous occasion in a country that I so appreciate for its dynamic blend of culture, traditions and innovation.”
The Tokyo celebration follows a series of high-profile international events during Brooks Brothers’ bicentennial anniversary year that included a New York City concert at Jazz at Lincoln Center, the runway show featuring a live performance by the Italian Philharmonic at Palazzo Vecchio in Florence, as well as an exhibition displaying the company’s 200-year-old archives that was staged in New York as well. Last fall, the company hosted a runway show in Shanghai and brought its exhibition to the Bunka Costume Museum in Tokyo for six weeks.
The fashion show on May 23, will showcase the fall 2019 men’s and women’s collections and will be a first for Japan and only the brand’s third runway show. Zac Posen, the creative director for its women’s collection, will be in attendance.
The location for the show has not yet been revealed but an after party is also planned.