On Oct. 17, the retailer will open Red Fleece Café, its first coffee shop that will be located within its Flatiron store on the first floor, which will also be converted to Manhattan’s first freestanding Red Fleece shop.
The café will serve coffee from Stumptown Coffee Roasters, which is based in Portland and has a shop in Brooklyn, along with pastries from Balthazar Bakery and exclusive teas from Kusmi Tea.
“We wanted to enhance the shopping experience and the vibrant Flatiron neighborhood was the perfect spot for our first café as it embodies the Red Fleece lifestyle,” said Marco Revedin, Brooks Brothers vice president of hospitality.
Brooks Brothers introduced Red Fleece in 2013 — it used to be called the University collection — and it’s a full lifestyle collection that targets a younger customer. The Flatiron store opened in 2011 and featured multiple brands from Brooks Brothers but has since transitioned to carry mostly pieces from the Red Fleece assortment.