Bergdorf Goodman has tapped The New York Times to find its new men’s fashion director.

This story first appeared in the March 13, 2014 issue of WWD. Subscribe Today.

Bruce Pask, who has been men’s fashion director for T: The New York Times Style Magazine since 2006, will join the upscale retailer on March 31 and will report to Linda Fargo, Bergdorf’s senior vice president of the fashion office and store presentation. This is a new position for Bergdorf’s, since the role in the past had also included oversight of Neiman Marcus’ men’s fashion area. Matthew Singer was the men’s fashion director for Neiman Marcus Group and resigned at the end of last year.

At Bergdorf’s, Pask will be responsible for all seasonal trend messaging, and will work with the merchant team to select assortments and develop private label and the visual teams on in-store styling. He will also act as the stylist for all men’s advertising, including Bergdorf Goodman Magazine, and seasonal Goodman campaigns. Pask will serve as a spokesman for the company on men’s fashion.

Before joining the Times, Pask was fashion director for Cargo magazine from 2003 to 2006. He started his editorial career at GQ magazine. Pask has also worked as a freelance stylist for brands such as Brioni, Todd Snyder and Perry Ellis, and as a costume designer for Broadway plays and television shows.

Joshua Schulman, Bergdorf’s president, said Pask has “impeccable credentials in the men’s market. With the completion of the men’s store renovation, now is the perfect time for Bruce to join the company. I am confident his leadership, taste level, and deep understanding and love of men’s luxury product will have a significant impact on our business.”