BucketFeet, a footwear e-tailer with an arty bent, is pushing aggressively into the brick-and-mortar front.
The company opened its third U.S. retail site in the Bucktown section of Chicago on Thursday. Located at 1647 North Damen Avenue, the site covers about 1,800 square feet. BucketFeet also has stores in Manhattan’s NoLIita neighborhood and on State Street in Chicago and is eyeing additional international opportunities as part of an effort to build its brand awareness.
A permanent BucketFeet studio was opened this spring in Upton Center in the Philippines. The company also had a two-month pop-up in Taiwan in the Sogo department store, which opened in early April, as well as a joint pop-up in mid-May in the LCX mall at Harbour City in Hong Kong. The joint pop-up was a collaboration with the brand Sprayground, with half the space dedicated to each brand. The company will also open a pop-up in Amsterdam this month and is planning for one in August in Switzerland.
The studio concept is part showroom and part retail space. Each month, the brand incorporates the designs of a different artist into its footwear collections for men, women and children. The original works of the selected artist is also highlighted as part of the decor on one of the studio’s walls, a move that fosters an emotional connection between consumer and artist.
Because the space in the North Damen location is larger than the other sites, it can feature multiple artists throughout the studio’s decor, direction and design.
The stores carry items that are sold online, including men’s, women’s and children’s footwear, socks and art prints.
BucketFeet has received the attention of venture capitalists, due to the authenticity of the artwork and the design of its footwear. Cofounded by Raaja Nemani, who is the company’s chief executive officer, BucketFeet raised $7.5 million in a Series A found of funding last month. The Series A round was led by Rishi Shah of Jumpstart Ventures, who was also an investor in the firm’s seed round.