BucketFeet has opened its first permanent retail site, in the NoLIta section of Manhattan.
The store is located at 266 Elizabeth Street, and will be open to the public beginning on Saturday.
BucketFeet, which calls its stores “studios,” previously had a temporary site in SoHo. The stores carry items that are sold online for men’s, women’s and children’s footwear, as well as socks and art prints.
The company has garnered the attention of venture capitalists due to its authenticity in the artwork and design of its footwear, incorporating ways for customers to connect with the artists behind each shoe design. A new artist takes over each month, giving the site and retail space a different look on a continual basis.
While hand-designed shoes from a rotating set of artists are part of BucketFeet’s story, the NoLIta space also features limited-edition wall prints from select artists and will incorporate a changing wall mural painted by a new artist each month.
Cofounded by Raaja Nemani, who serves as the company’s chief executive officer, BucketFeet raised $7.5 million in a Series A round of funding last month. The latest round of funding was led by Rishi Shah of Jumpstart Ventures, who was also an investor in the firm’s seed round.
The seed round also includes Andy Dunn, cofounder and chief executive officer of Bonobos Inc., and Brian Spaly, ceo of Trunk Club — the personalized styling service for men acquired by Nordstrom Inc. last year —and cofounder of Bonobos.
Separately, Bonobos has doubled its office and showroom space at 45 West 25th St., in the Flatiron District. The men’s wear brand had occupied two floors and now has added two more, for a total of 40,000 square feet. Called “Guideshops,” the showroom-stores allow consumers to try on the merchandise before they buy online.
Commercial real estate firm Savills Studley helped negotiate the space for floors two through five, which also houses the Bonobos headquarters. The real estate firm said Bonobos will open its third NYC location shortly at 200 Vesey Street, in Brookfield Place. Its other Manhattan site is at 35 Crosby Street, in SoHo.
Both Bonobos and BucketFeet are part of the trend among former e-tail-only businesses, such as Warby Parker and Frank & Oak, that have expanded their online presence to some form of brick-and-mortar “showroom.”