By  on September 2, 2019

LONDON — Burberry is looking to augment its customer relationships beyond the physical store appointments by introducing a new Chat function within its mobile app.

The service, dubbed R Message, is by invitation-only and will be made available to the brand’s top-tier customers, allowing store associates to chat directly to their clients to book in-store private appointments, field product requests, as well as make sales on the platform with a seamless payment system created in partnership with Apple Pay.

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