By  on November 30, 2015

Burberry has taken back the reigns as fashion and retail’s most digitally adept brand, at least according to L2 Inc.’s Digital IQ Index: Fashion.

After slipping from the top spot to sixth last year, the U.K.-based brand came in first place in the study, which measured 83 brands on metrics including Web site and e-commerce, digital marketing, social media, and mobile and tablet.

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