By
with contributions from Natalie Theodosi, Samantha Conti, Julia Neel
 on January 9, 2018

LONDON — London Fashion Week Men’s may have only been three days this season, and missing some big names such as J.W. Anderson, but that didn’t take the shine off the showcase. Instead, buyers focused on smaller and emerging brands — and said the city was full of innovation and fresh ideas.

“I’m very inspired by the experimental young talent here in London,” said Bruce Pask, men’s fashion director at Bergdorf Goodman and Neiman Marcus. He also said the British Fashion Council created a well-defined, central show space that allowed designers to assert their identity.

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