NEW YORK — Calypso’s collection for boho brides, Mariee, bows Thursday with hints of Marrakech, Goa, Jaipur and St. Barths, the brand’s original stamping ground.
Calypso stores on Madison Avenue in Manhattan, Los Angeles, Dallas, East Hampton, N.Y., and Bal Harbour, Fla., will carry the collection initially and it will be sold online.
“Our girl is so carefree, and she’s such a free spirit that a structured bridal outfit wouldn’t be appropriate,” said Elisa Miller, the retailer’s creative director. “It’s taking what we do and bringing the artisan element and craftsmanship to the next level of beauty and enrichment.”
Offerings include a strapless harem jumper embroidered with gold thread, a Battenburg lace-covered minidress and matching bell-bottom pants and a strapless long dress with hand-cut chiffon dégradé dyed feathers. The collection is priced from $275 to $2,000.
“Bridal is such a natural fit for the brand,” Miller said. “It’s a natural extension because we have a distinct point of view, being bohemian and artisanal.” She said the collection “as far as the concept of it, has been in the works for a number of years.”
If it sounds like some of the items would lend themselves to destination weddings, Miller said that’s the idea. While the collection conjures up “some sort of vacation, they’re also occasion dresses,” she said. “It doesn’t have to be so narrowly defined. We have this ageless factor to our brand [in terms of customers]. It could be for a prom or what a grandmother would wear to a wedding. It doesn’t have to be the bride wearing the pieces.”
Every item was designed to be comfortable, which is how Calypso’s customer wants it. “She’s braless and barefoot,” Miller said. “She’s comfortable in her skin.”
The collection has an ethereal quality, especially a tulle ballgown skirt embellished with floaty lace and an icy blue full-length caftan with open work and shot with silver embroidery. A long dress with a crochet bodice has a full, floaty chiffon skirt while another short dress is hand-embellished with white pom-poms and a linen caftan is covered with reworked lace. “Some of these pieces are more separates and can be mixed and matched,” Miller said.
In the stores selling Mariee, Calypso will offer one-of-a-kind vintage bustiers that have been reworked. “We’ll also sell some strappy heels that we bought from other vendors to complement this collection,” Miller said. “We tried to curate some very unique jewelry so she can come in and leave with an entire look. We have hair jewelry, hand jewelry, anklets and crowns. That adds to the spirit.” Head pieces are $195.
A strappy white chiffon flower girl’s dress with an elasticized bodice and pom-pom hem comes in sizes 4 to 10. “We have a collection of girls’ clothing seasonally and we’re continuing to grow that,” Miller said. “As the collection evolves, we’ll have more children’s.” And she plans to expand bridal. “It’s so important for our brand,” she said. “This is the very beginning.”