Intimissimi Holiday Advertising Campaign

Italian legwear, innerwear and beachwear Calzedonia Group is gearing up to make its debut in the U.S. market.

The first of its brands to launch in the U.S. will be underwear label Intimissimi, which will open its first flagship in New York in the next few weeks.

This will be followed by legwear and beachwear brand Calzedonia, which celebrates its 30th anniversary in December. The label will be introduced in the U.S. in the first quarter of 2017.

In 2005, Victoria’s Secret Stores Inc. and Calzedonia Group signed an agreement to introduce the Intimissimi affordable underwear label in the U.S. A number of Intimissimi brand boutiques opened within Victoria’s Secret stores.

 

Julia Roberts in Calzedonia 2015 TV Advertising Campaign

Julia Roberts in Calzedonia 2015 TV advertising campaign.  Courtesy Photo

 

In 2015, the Calzedonia Group — which also operates the Tezenis underwear label, as well as knitwear brand Falconeri and bridal company Atelier Emé — posted revenues of 2.02 billion, or $2.24 billion at average exchange rate, up 9.3 percent compared to the previous year. Operating more than 4,000 stores in 42 countries, exports account for 50 percent of Calzedonia Group’s total business.

The group, which counts Southern and Eastern Europe as its most important markets, is expanding its business especially in Germany and France. The group is also present in Hong Kong, where it operates several points of sale.

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