By  on June 12, 2019

Australian bohemian brand Camilla cruised into the U.S. with back-to-back boutiques in Florida and California, its strongest wholesale markets here. A brick-and-mortar presence has been a long-term goal since launching its dedicated e-commerce site for the U.S. in 2015. Company-owned stores in Aventura Mall and South Coast Plaza, whose blueprints match 20 locations throughout Australia, opened in April and May, respectively. The Stateside push was timed for the 15th anniversary, according to founder and designer Camilla Franks.

“We wanted to stamp it as a big milestone and planned our biggest business year to date,” said Franks, who also introduced a U.S. showroom in New York and aligned her marketing and public relations strategy for aggressive international growth. “Swinging the doors to our first stores was the final piece of our U.S. puzzle.”

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