The Canada Goose store in Soho.

Canada Goose continues to face a backlash from animal activists for the fur hoods and down used in its popular parkas.

On Friday, an unspecified animal rights group protested outside the company’s American flagship in SoHo, chanting about animal rights and handing out leaflets of a man in a Canada Goose jacket holding a dead coyote upside down by its back legs. The company’s ubiquitous Canada Goose patch was also shown with blood dripping from it and the words “Proudly torturing animals since 1957.”

The group was protesting what it said is the company’s use of leg-hold traps to capture wild coyotes for their fur. The down in its jackets has also come under fire from animal rights groups.

Canada Goose immediately responded, disputing the charges, saying: “Canada Goose remains deeply committed to the responsible use and ethical sourcing of all animal materials in our products. We do not condone any willful mistreatment, neglect, or acts that maliciously cause undue pain, injury or suffering toward animals. We only purchase fur from licensed North American trappers, who are regulated by state, provincial and territorial wildlife government departments. We never use down from live-plucked or force-fed birds, and we only purchase down that comes as a by-product of the poultry industry. Through the Canada Goose Down and Fur Transparency Standards, we are committed to tracking the source of all of our down from farm to factory and are committed to support the ethical, responsible and sustainable sourcing and use of real fur to ensure it is fully traceable throughout the supply chain.

“PETA has sought to mislead consumers through a series of attacks that ignore strict government regulation as well as Canada Goose’s commitment to ethical sourcing practices and responsible use of fur. We respect the personal choice that consumers make in what to wear and hope that PETA would offer the same respect to consumers who choose to wear fur and down-filled garments.”

The New York store on Wooster Street has been faced with several protests from People for the Ethical Treatment of Animals, known as PETA, since its opening last month. Activists have also protested outside the brand’s Toronto store.

On the PETA web site, the group says that coyotes caught in leg-hold traps will chew off their own limbs to escape, or are “strangled, stomped on, or bludgeoned to death when the trapper returns,” while geese are “violently killed for both their feathers and meat.” The group urges supporters to e-mail the Canada Goose chief executive officer — and provide his address — or comment on its Facebook page.