A rendition of Canada Goose's London store, its largest to date.

Canada Goose Holdings Inc. plans to open two new flagships in the fall, one in the U.K. in London and the other in the U.S. in Chicago.

The company is also furthering its position in the international markets through the expansion of its e-commerce channel to seven new markets. Those include Germany; Sweden; Netherlands; Ireland; Belgium; Luxembourg, and Austria.

The London flagship marks the outerwear brand’s first location in Europe and will be the brand’s largest retail space to date. It will be located on Regent Street, considered one of London’s most iconic shopping districts. Canada Goose will also open its Chicago store on the famed Magnificent Mile along Michigan Avenue. The company said both stores pay homage to the brand’s Canadian roots, using marble quarried in British Columbia.

Dani Reiss, president and chief executive officer of Canada Goose, said, “Opening our first European store is not only a milestone for Canada Goose, but it’s turning a dream into reality.” He noted both stores are in “world-renowned shopping destinations.”

The Canadian outerwear firm opened its first two flagships in Toronto and New York last year. It launched its e-commerce site in Canada in 2014, followed by an e-commerce site in the U.S. in 2015, and the U.K. and France in 2016.

A rendering of Canada Goose’s Chicago store.  Courtesy Photo

Canada Goose, known for $900 goose down parkas, completed its initial public offering in March. The shares have a dual listing on both the Toronto Stock Exchange and on the New York Stock Exchange. Bain Capital continues to hold a controlling stake in the company. The private equity firm acquired a 70 percent stake in Canada Goose in 2013. About 10 percent of the float was sold through the IPO.

On the day Canada Goose went public, Reiss told WWD that the company is focused on “expanding our core product offering — the heavier-weight jackets we are known for and the [new] lighter-weight ones, which have become popular.”

He also said there are plans to introduce a capsule knitwear collection in the fall. On the longer-term horizon, Reiss said he would like the expand the brand into footwear and potentially home goods.

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