NEW YORK — Candie’s Inc. has made a retail license agreement with the Pristine Fashion Group for a rollout of Badgley Mischka stores, the latest step in the attempted revival of the Badgley Mischka designer brand.
Best known for glamorous cocktail dresses and eveningwear, Candie’s bought the brand last year from Escada USA, which couldn’t make it profitable. Badgley Mischka did not have a collection for spring, but has been conducting fall trunk shows at Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Holt Renfrew and other specialty stores.
Under the arrangement with Candie’s, Pristine will have the exclusive right to open and operate two Badgley Mischka stores in California, with the option for a national rollout. First up is a redesign and reopening of the designers’ 3,800-square-foot store at 2 Rodeo Drive in Beverly Hills in July, with a party to celebrate in September. The second will be a 2,800-square-foot unit in Palm Desert in November.
Pristine Fashion Group operates stores selling designer labels, including one in Palm Desert under the name Mondi, a Germany-based bridge brand. The store sells a variety of brands, such as Enrico Coveri, and is expected to change its name to better reflect the selection.
Pristine also operates a Mondi store in Atlantic City, N.J., which will be relocated to Livingston, N.J., and possibly transformed to Badgley Mischka, said Skendor Perolli, chief executive officer of Pristine, based here.
Discussing the West Coast Badgley Mischka units, Perolli said, “I would expect Rodeo Drive in its first year [after reopening] should do $2.5 to $3 million in sales, and in its third year, $5 million. In Palm Desert, we should do close to $2 million the first year, and increase about 15 to 20 percent annually.”
Candie’s said additional stores are being considered for Las Vegas; Palm Beach, Fla.; Bal Harbour, Fla., and New York.
In other steps to revive Badgley Mischka, Candie’s has been arranging licenses to broaden the collection to include handbags, sunglasses and other accessories. In addition, James Mischka said Wednesday that a showroom is being planned and a location will be disclosed later. The stores and the showroom will be designed with a “modern Hollywood glamour” as well as a residential feel with padded silk walls, brown marble, lacquered furnishings with mohair velvet upholstery and Murano glass vintage chandeliers, Mischka said.
“A lot has happened almost all at once,” he said. “We have a clearly defined strategy and a long-term vision for retail stores, which is very important. They’ll showcase all Badgley Mischka products in one place.”
The designers have one store, the Rodeo Drive unit, which opened in 2000. The collection was launched in 1989.
In a statement, Neil Cole, ceo of Candie’s Inc., said, “Having beautiful retail stores in these prestigious markets is a wonderful way for us to showcase the glamour and elegance of the Badgley Mischka brand.”
Perolli was an executive vice president at Escada, where he worked with Marc Badgley and Mischka. “They have their own niche and elegance,” Perolli said. “The core of the business is cocktail and evening dresses.”
Candie’s licenses the Candie’s, Bongo and Badgley Mischka trademarks for footwear, apparel and other fashion products. Its wholly owned subsidiary, Brightstar Footwear, arranges for the manufacture of private label footwear for mass market and discount retailers.