Carved in Blue, the Lenzing Group’s denim industry blog, will launch a pop-up store at New York Denim Days on Sept. 30. The pop-up will run through Oct. 1 and have a retail presence at the Metropolitan Pavilion in New York.The pop-up will feature denim apparel brands made with Tencel branded lyocell fibers, such as Bella Dahl, DL 1961, Hudson, NYDJ, Mara Hoffman, Mavi and Warp & Weft, among others. The garments will be on display for consumers to try on and can be purchased via its e-commerce boutique, which launched on Sept. 18.Lenzing’s Carved in Blue is a denim industry community blog that “chronicles the advancements, challenges and people within the denim business,” the company said.Tricia Carey, the Lenzing business development director for denim in New York, said with "the success of the Carved in Blue blog, our obvious next step was to offer our readers a place to connect with the brands using our Tencel fibers. Consumers started to ask us, ‘Where can I buy denim with Tencel fibers?’ so we realized it was time to make it easy for consumers to purchase. We now can seamlessly tell the stories behind the designers, brands and products while making it simple for any consumer to purchase denim with Tencel fibers."Sarah Ahmed, the creative director of DL 1961, said the brand has been using "Tencel fibers in our denim for many years, and find customers respond to the smooth, soft shape it provides. There are so many ways to reach the consumer today and the use of social media and blogs is key.”For More Textile News From WWD, See:
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion