By  on September 25, 2017

Carved in Blue, the Lenzing Group’s denim industry blog, will launch a pop-up store at New York Denim Days on Sept. 30. The pop-up will run through Oct. 1 and have a retail presence at the Metropolitan Pavilion in New York.

The pop-up will feature denim apparel brands made with Tencel branded lyocell fibers, such as Bella Dahl, DL 1961, Hudson, NYDJ, Mara Hoffman, Mavi and Warp & Weft, among others. The garments will be on display for consumers to try on and can be purchased via its e-commerce boutique, which launched on Sept. 18.

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