NEW YORK — American Dream, the three million-square-foot shopping and entertainment center scheduled to open in 2017 in East Rutherford, N.J., on Wednesday said that Century 21 will open a nearly 60,000-square-foot store at the property.
The off-price retailer has been a fixture in Manhattan for 50 years and is known for its European and American designer ready-to-wear, footwear and accessories at heavily discounted prices.
“The decision to come to American Dream was easy,” said Raymond Gindi, co-chief executive officer of Century 21, calling it “a true destination in the New York metropolitan area. We’re excited about this opportunity that’s part of our East Coast expansion strategy.”
Century 21 will be located in the off-price district of American Dream. Primark, which plans to open a 100,000-square-foot store at the center, will also be housed in the third-floor area, along with a 30,000-square-foot Saks Off5th.
American Dream will also have a 460,000-square-foot luxury district devoted to European and American designers. Hermès has signed on to open an 8,000-square-foot store on two levels, located across from Saks Fifth Avenue.
Other retailers committed to opening stores at American Dream include Lord & Taylor, FAO Schwartz, Toys ‘R’ Us, Uniqlo, Zara, Victoria’s Secret, Aritzia, Lululemon, Banana Republic, Gap, MAC and Microsoft.
The American Dream complex will house North America’s largest fully enclosed DreamWorks-themed water park, an amusement park and a 16-story Big Snow indoor ski and snow park, a Sea Life Aquarium, NHL-sized ice skating ring, Cinemax movie theater and 1,500-seat live theater.