Off-pricer Century 21 Stores is opening its first New York City pop-up on Friday and there’s nothing subtle about it.

The 40,000-square-foot shop, located in a former Forever 21 site in the heart of Herald Square is dripping in Century 21’s signature red — red facade, red doors and red rugs leading to the mannequins. The store will be open for business from Friday through Jan. 11. In collaboration with Herlanderart and Claudia Isabel studio, the pop-up has an “Instagrammable” installation featuring luxe gold displays with matching product offerings. Century 21 differentiates from other off-pricers with its extensive offerings of designer and upscale goods at discounted prices.

The Century 21 pop-up in Herald Square. 

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