The Council of Fashion Designers of America is joining forces with Forum, a new Los Angeles-based experiential retail concept from b8ta, to provide CFDA members with innovative retail opportunities.
The yearlong program is focused on a curated, rotating retail space that spotlights American creativity in fashion. The first designer is Nicholas K, the women’s ready-to-wear brand that emphasizes sustainability and is designed by siblings Christophe and Nicholas Kunz. They initiated the residency last Friday and their space will run through Jan. 31. Pamela Love, Billy Reid, Timo Weiland, and Trina Turk and Mr. Turk are among the designers set for a residency in 2020.
The way it works is CFDA brands pay a nominal monthly fee for the space in Forum which goes towards advertising and marketing. The brands own their inventory and retain 100 percent of sales and can take back inventory in store at any time.
Forum West Hollywood, which opened last Friday, is located at 8406 Melrose Avenue in Los Angeles.
“Kicking off the CFDA shop with Forum provides an ideal opportunity to expand Nicholas K’s existing retail plans,” said Nicholas Kunz. “We have been looking for our next location and Forum’s innovative retail concept allows us to share our vision in a new market with a novel, technology-driven retail experience.”
Forum is a new community-driven fashion and lifestyle retail concept focused on discovery and meaningful engagement. Each brand that’s carried in the store (which includes ALALA, BootayBag, Devialet, FVITH, Hærfest, Lark & Berry, THEY New York, W-Co, Unemployed Denim) oversees their space within the Forum boutique and is able to host events that bring their brand ethos to life. Forum also has tech-enabled dressing rooms that adapt to each brand’s look and feel and encourage social sharing.
“Forum aims to help cultivate young and emerging brands that have a unique point of view, and we look forward to working with a range of designers to bring their brands to life in our space,” said Joshua Adam Brueckner, partnerships manager of Forum.
“In the changing retail landscape, technology provides opportunities for our members to reach consumers and grow their businesses in new and innovative ways,” said Ashley Brooke-Sandall, director of strategic partnerships at the CFDA.