By  on June 12, 2019

Champs Sports’ web site features professional basketball players Bradley Beal and Buddy Hield, promoting Nike with the message, “Refresh Your Game.” Scrolling down, there’s Jordan Retro 6, Nike’s Endless Summer collection for men, and finally, a message for women: “Get Your Kits Ready, Kick off the women’s World Cup on the right foot,” followed by a matchup of the Warriors and Raptors in the NBA Finals to push the NBA collection.

If Champs seems in need of some girl power, it’s being provided by a new shop-in-shop concept, Champ Sports Women that recently opened in Dallas and will bow in other key markets this summer. The idea is to make Champs Sports Women a destination for lifestyle-inspired footwear, apparel and accessories, with an emphasis on an active, healthy lifestyle.

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