By  on October 15, 2018

LONDON — Chanel’s accent is becoming ever more British with plans to shift its corporate base to London, its purchase of Orlebar Brown and the opening of a town house-like store at the crossroads of Chelsea and South Kensington.

The new 8,100-square-foot store is just a few steps away from Chanel’s former unit in a neighborhood known as Brompton Cross, but this new location is far more private — and quiet. Located on the corner of Walton Street and Draycott Avenue, the new Chanel sits near the Joseph multibrand store, Golden Goose and the recently opened Daylesford organic farm shop and café. MSGM, Caramel, Stella McCartney and Ralph Lauren are a short walk away.

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