By  on October 9, 2014

With feminist protests, couture sneakers and pregnant brides on its runways, there is little doubt that Chanel considers itself “contemporary” in the of-the-moment sense of the word, if not its department store definition. But today, in an exercise in merchandising democracy, Chanel opened a pop-up shop in Bergdorf Goodman’s fifth-floor 5F space, where some of its neighboring labels include Theory, Acne, Isabel Marant and Milly.

This story first appeared in the October 10, 2014 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus