By
with contributions from Sharon Edelson
 on November 23, 2018

PARIS — On the heels of major openings in London and New York, Chanel has unveiled its new five-story flagship in Paris, marking the culmination of a six-year project that lays the groundwork for the digital transformation of the French luxury house’s retail network.

The new location, a stone’s throw from its historic boutique on Rue Cambon, is the brand’s largest in the French capital, with 10,800 square feet of sales floor, including its biggest shoe department. Architect Peter Marino designed the store, which is housed in three historic buildings, among them a former 17th-century convent.

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