Bloomingdale’s is kicking off its annual October Pink campaign, for the 15th year in support of breast cancer awareness and treatment, with pop-up shops filled with items such as Bobbi Brown‘s Proud to be Pink lip color duo; La Mer The Treatment Lotion; Aerin rose lip conditioner and amber musk rollerball set, and a variety of beauty finds from Estée Lauder.
Writer and illustrator Marisa Acocella created a coloring book inspired by her graphic memoir, “Cancer Vixen,” for $10. The Marisa Acocella Marchetto Foundation, a nonprofit that helps women with breast cancer get the best care possible without financial ramifications, and the Breast Cancer Research Foundation and Carey Foundation are Bloomingdale’s charity partners.
Bloomingdale’s customers last year helped raise $1.3 million for the groups. A program for store credit card holders charges $15 for enrollment, with 100 percent of the fee earmarked for the charities. For every $250 spent on the card now through Nov. 3, shoppers can earn $25. Besides feeling good about their largesse, they’ll receive in mid-November a card worth up to $250.
The retailer’s iconic Little Brown Bag in a bright shade of pink, will set aside $2 from each sale, while eatery Forty Carrots will fork over 50 cents from each cup of strawberry pink frozen yogurt. Customers on Oct. 5 can sign up for $10 for a CorePower yoga class at all Bloomingdale’s locations. They’ll leave with a yoga mat and gift bag, and the knowledge that their poses are helping in the fight against breast cancer.