Charming Charlie opened a store in Doha.

Charming Charlie, the accessory chain that went bankrupt in July and has been liquidating, has put its intellectual property up for sale.

Hilco Streambank has been retained by Charming Charlie to solicit interest in the brand and related intellectual property assets, including trademarks, domain names, a sizable customer database and social media assets.

Offers for the intellectual property are due on Sept. 5 and an auction will be held on Sept. 11.

Gabe Fried, chief executive officer of Hilco Streambank, remarked, “The Charming Charlie brand is known for offering an array of on-trend colorful accessories, apparel, beauty products and more.” The brand has been liquidating its 260-plus stores and stopped selling online. It generated about $250 million in sales.

Fried added, “A buyer has an opportunity to capture the brand’s sales by growing the brand’s e-commerce business and/or developing a curated retail portfolio to connect with the customer, as well as building upon the brand’s highly successful loyalty program.”

The sale is subject to approval of the court overseeing the bankruptcy case.

Hilco Streambank advises and executes strategies for both healthy and distressed clients seeking to maximize the value of their intellectual property assets. Hilco Streambank is part of Northbrook, Ill.-based Hilco Global, which is involved in asset valuation and appraisal, retail and industrial inventory acquisition and disposition, real estate and strategic capital equity investments.

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