Chiara Boni Store in Rome

Chiara Boni is branching out, opening a store in Rome today.

Located on the prestigious Via del Babuino, the 592-square-foot boutique features the same concept as the brand’s Milan flagship, with the flooring in Palissandro marble and the walls featuring a glossy finishing.

“We decided to open our brand’s second store in Rome because the city draws a great affluence of tourists all year round,” said Chiara Boni chief executive officer Maurizio Germanetti, noting that 90 percent of the firm’s sales come from countries outside of Italy.

The United States is the most important market for the brand, accounting for 60 percent of Chiara Boni’s total business.

“Although we remain particularly strong in America, we continue to grow across Europe and the Middle East,” Germanetti added.

 

Lara Trump in Chiara Boni

Lara Trump in Chiara Boni  Courtesy Photo

The brand opened two pop-up stores at Neiman Marcus locations in Washington the week of President Donald Trump’s inauguration.

Chiara Boni dressed Trump’s daughter-in-law, Lara Trump, at the pre-inauguration dinner, as well as Caitlyn Jenner for the Liberty Ball.

The Italian company,  which regularly shows its collections at New York Fashion Week, ended 2016 with sales up 52 percent. “This year we expect to grow 25 percent compared to 2016,” Germanetti said.