By  on November 12, 2019

CHICAGO — Independent retailers here are managing to hit their sales numbers, but they’re having to find innovative ways to do it.

“Business is much harder, we’re finding we can still get there and grow but it requires much more outside-the-box thinking,” said Lance Lawson, co-owner of Space 519 in Chicago’s Gold Coast neighborhood, along with Jim Wetzel. “Before it was product that enticed people and five years ago, people weren’t shopping online like they are now. We have to differentiate ourselves. Once things are too readily available, our clients are not interested.”

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