PARIS — French children’s wear e-tailer Melijoe has raised 9 million euros, or $11.2 million, from Belgium capital investment firm Gimv and Paris-based CM-CIC Capital Privé, its historical shareholder.
 
“This capital increase marks a key opportunity for Melijoe to further enhance our offering and services, while boosting brand awareness and international growth,” said Nathalie Christen-Genty, president and founder of Melijoe.com.
 
The company said it aims to become the world’s leading children’s fashion e-commerce player by 2017.
 
Launched in 2007 by Christen-Genty, Melijoe.com generates more than 50 percent of its annual turnover outside France, with Russia, the U.K., Germany and the U.S. representing its biggest markets.
 
“Melijoe is more than an e-commerce. It is recognized by its suppliers — mid- and high-end kids’ wear brands — as the multibrand site that best represents their image,” said Gert Kerkstoel, partner at Gimv.
 
Brands carried on the Web site include John Galliano Kids, Little Marc Jacobs and Petit Bateau.

load comments
blog comments powered by Disqus