PARIS — French children’s wear e-tailer Melijoe has raised 9 million euros, or $11.2 million, from Belgium capital investment firm Gimv and Paris-based CM-CIC Capital Privé, its historical shareholder.
“This capital increase marks a key opportunity for Melijoe to further enhance our offering and services, while boosting brand awareness and international growth,” said Nathalie Christen-Genty, president and founder of Melijoe.com.
The company said it aims to become the world’s leading children’s fashion e-commerce player by 2017.
Launched in 2007 by Christen-Genty, Melijoe.com generates more than 50 percent of its annual turnover outside France, with Russia, the U.K., Germany and the U.S. representing its biggest markets.
“Melijoe is more than an e-commerce. It is recognized by its suppliers — mid- and high-end kids’ wear brands — as the multibrand site that best represents their image,” said Gert Kerkstoel, partner at Gimv.
Brands carried on the Web site include John Galliano Kids, Little Marc Jacobs and Petit Bateau.
