By  on December 21, 2015

China’s consumption growth is expected to reach $6.5 trillion by 2020, even though China’s economy is slowing.

That’s according to a study by The Boston Consulting Group and AliResearch, the research arm of Alibaba Group. But while consumer demand will still be growing, what seems to be gone are the days when demand in China was for virtually anything that was available for sale. If the new report is correct, consumers are becoming more discerning about what they want. And that means that companies seeking to do business in China need to fine-tune their targets as the new generation of consumers will take its spending power and shift it to new product categories. That in turn will warrant new branding strategies for firms seeking to sell their products in China.

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