By  on August 21, 2019

MELBOURNE — JNBY, a leading apparel-maker in the designer sector in China, opened the first Australian store in Melbourne Central shopping mall as a part of its ongoing global expansion.

“It seemed like a natural progression to come to Australia,” said Lijie Fu, the Australian spokesperson for JNBY. “There is a strong fan base of Chinese nationals living in Australia who already know, love and are loyal to the brand. We feel that JNBY will resonate well with fashion-led Australians, in particular, Melbournians.”

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