China’s largest luxury platform Secoo is partnering with Parkson Retail Group to offer shoppers reciprocal membership benefits in each firm’s loyalty program.
The partnership is expected to help drive omnichannel services and joint business development. The plan is for both companies to offer their products in Secoo’s experience centers and in Parkson’s stores. The omnichannel services will offer products on each other’s web sites and allow orders to be collected in Parkson’s store. Further, the reciprocal membership benefits for shoppers are expected to include coupons to spend in stores and online, as well as access to exclusive offers. The two would also integrate their online and off-line platforms to provide shoppers with new payment options for their purchases.