By  on February 18, 2018

PARIS — Chanel may not be ready to make the leap to selling online, but it intends to leverage best-in-class digital innovation to make its physical stores attractive to perma-connected Millennials.

The French luxury firm has joined forces with luxury e-commerce platform Farfetch to develop digital initiatives designed to deliver what Chanel termed an “unparalleled customer experience” both off-line and online, in-store and out-of-store.

To continue reading this article...

load comments
blog comments powered by Disqus