NEW YORK — Christopher Burch is slowing down.
This story first appeared in the November 19, 2012 issue of WWD. Subscribe Today.
The founder and chief executive officer of Burch Creative Capital, who bragged in October 2011 about launching “one retail concept after another” with a string of high-profile ventures that could lead to 1,000 stores nationwide, will focus on his first two brands out of the gate, C. Wonder and Monika Chiang.
“We’re concentrating our full resources on these efforts,” he said. “We have temporarily delayed the launches of two other brands under development at Burch Creative Capital — Electric Love Army and Number 9 Christopher — postponing planned launch dates from 2013 to 2014 to 2014-2015. A heightened focus and intensive concentration of our resources will drive growth of the C. Wonder and Monika Chiang brands as well as innovation around the unique shopping experiences they offer.”
Burch called C. Wonder “one of the year’s leading new retail concepts, growing from one New York City store in late 2011 to 10 stores and four pop-ups across the country in 2012.”
He said the company is growing rapidly to keep pace with consumer demand and expansion plans ahead. Burch said he plans to open C. Wonder stores in Northern and Southern California, Long Island, Florida, Massachusetts, select cities in the Midwest and other Southern states.
“We are also committed to the growth of Monika Chiang, which recently expanded into wholesale and will be carried by Shopbop, Intermix and various international retailers starting this spring,” he said.
There are Chiang stores in Los Angeles and SoHo here, and a pop-up shop at Tanger Outlets in Riverhead, N.Y.
According to sources, some employees working on Electric Love and Number 9 were laid off.
“Per our corporate policy and privacy concerns for our employees, we can’t release any additional information in regards to staff,” said a spokeswoman. However, there could be hires in other areas. “With regard to C. Wonder’s growth, we plan on opening up to 20 stores, including [several pop-ups] in 2013.”