By  on November 28, 2017

Christian Lacroix is zeroing in on its online presence. The fashion house has announced its entry into the direct-to-consumer space for men’s wear, women’s accessories and lifestyle collections under its newly minted partnership with Mirakl, a leading marketplace platform provider.

“Christian Lacroix is an iconic luxury brand famous for its initial disruption of the Eighties fashion scene bringing vibrant colors and mix and match of fabrics, patterns and inspirations in a then monochrome fashion world,” said Nicolas Topiol, chief executive officer of Christian Lacroix. “Since then, the House of Christian Lacroix has evolved into a lifestyle brand touching its aficionados with a wide offering of product categories from fashion accessories to men’s wear and art de vivre collections. With the launch of our digital commerce platform, we are looking to expand our distribution and be in direct contact with our customers worldwide.”

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