As a result of the five-year partnership signed in 2016 with Singapore-based IFFG group, which distributes the Italian brand’s collections in the Chinese market, the Italian fashion firm is opening on April 27 a boutique inside Shanghai’s Golden Eagle department store.
“The following day, we will also open a corner in Nanjing, where IFFG is debuting a multibrand store,” said Pietro Cividini, who along with his wife Miriam, founded the label in the Eighties. The couple also designs the brand’s collections.
The two Chinese stores will carry the brand’s women’s offering. “But we do not exclude the possibility to introduce men’s wear,” Cividini said. “This will depend on the requests of the market.”
The Far East is key for the company, which sells its collections in more than 300 stores across the globe.
Japan, where the firm operates 20 shops-in-shop and 60 boutiques, is Cividini’s first market, followed by the U.S., where the label is present in 40 multibrand shops. “We are also very strong in the South Pacific area,” Cividini said. “For example, in Taiwan we are present in 15 boutiques.”
Cividini collections wholesale from 120 euros, or $132 at current exchange rate, to 1,200 euros, or $1,318.
The company, which closed 2016 with revenues of 12 million euros, or $13.2 million at the average exchange rate, is expecting that the business will grow a little in 2017. “But we won’t report a double-digit growth for sure,” Cividini said.
A regular presence at Milan Women’s Fashion Week, Cividini is known for its high-end knitwear collections developed with the use of noble fibers worked through artisanal techniques. Positioned in the luxury segment, the men’s collections include a range of knitted men’s staples, including sweaters, cardigans, blazers, duffle coats, all featuring Cividini’s signature hand-painted or airbrushed decorations.