Francesco Clark, founder of Clark’s Botanicals, is making his QVC debut tonight at 10 p.m.
This story first appeared in the May 4, 2012 issue of WWD. Subscribe Today.
He will be featured on an eight-minute segment (part of “The Lisa Robertson Show”) which industry sources estimate could generate $150,000.
“To be on QVC feels like a dream come true,” said Clark. “The partnership and support they have given Clark’s Botanicals gives us the opportunity to not only speak directly with our consumer, but interact with her on a level that reaches beyond a typical shopping experience.”
Clark’s Botanicals was born from the founder’s personal need for botanically based skin care formulas that would work on his sensitive skin after a spinal cord injury left him paralyzed from the waist down almost 10 years ago. Along with his physician father, Clark helped create formulas designed to be at once safe, gentle and restorative. According to Clark, his brand was the first to utilize stem cells from the protein-rich Swiss Uttwiler Spatlauber apple.
The show will feature Clark’s Botanicals Smoothing Marine Cream and Cellular Lifting Serum, typically sold for $115 and $355, respectively, as a QVC-exclusive set for an introductory $299 price point.