Following the slashing of several key executive jobs at C.O. Bigelow two months ago, WWD has learned that six of C.O. Bigelow’s 11 stores are set to close by the end of July.
The store closings will affect six units scattered throughout the Northeast, with two in Chicago, one in New Jersey, one in Columbus, Ohio, and the Sixth Avenue location in Manhattan, which is under private ownership, remaining open.
In mid-March, Courtney Baber, general manager for C.O. Bigelow, was let go from her post as part of a corporate-wide, 10 percent employee reduction plan by the retailer’s parent, Limited Brands Inc. Baber had been charged with overseeing the expansion of C.O. Bigelow into 100 stores nationwide over the next several years, with 10 new units planned for this year.
Store closings began late last month, confirmed a Limited Brands spokeswoman. According to the company, “We believe C.O. Bigelow is a brand with wide appeal, but there is still more for us to learn and explore. We are dedicated to focusing deeper on our assortment and the long-term opportunities that will impact the brand in a positive way.”