Coin Excelsior in Milan's Citylife shopping district.

MILAN Coin has opened on Wednesday the third outpost of its Coin Excelsior stores in Milan’s Citylife shopping district.

Earlier this month, Centenary SpA, a new company formed by Coin’s management team and other investors, acquired 100 percent of Coin Srl from British private equity firm BC Partners.

Coin manages directly and through franchisees around 40 stores selling apparel, beauty products and home decoration under the Coin, Coin Excelsior and Coincasa banners.

Covering 17,222 square feet on one floor, the new location follows units in Rome and Venice, opened in 2014 and 2015, respectively.

Besides carrying an edited selection of apparel, beauty and home decoration brands positioned in the contemporary, affordable segment, the new unit will offer tailor-made services aimed at fostering the consumers’ engagement.

Among the beauty brands, U.S. hair specialist Bumble and bumble will deliver custom styling services reflecting the most recent runway trends, while the Unilever-owned brand Dermalogica enters the Italian market with Coin Excelsior introducing a skin bar and a beauty room for skin mapping counseling.

The store also carries a range of women’s fashion brands including McQ, Theory, Opening Ceremony and Weekend Max Mara, among others. Additionally, handbags from Marc Jacobs, Karl Lagerfeld and Ballantyne are sold in a dedicated area. A personal shopper service is also available at the location.

Coin Excelsior in Milan's Citylife shopping district.

Coin Excelsior in Milan’s Citylife shopping district.  Courtesy Photo.

The Coincasa selection of home decoration’s brands is enhanced by the presence of Cargo Etc., a laboratory for cooking lessons powered by Milan-based furniture retailer Cargo Hightech.

In order to embrace an omnichannel approach, the Milan Coin Excelsior will also offer a click-and-collect service, giving its customers the chance to choose the Coincasa products online and pick them up in store.

Coin was founded by Vittorio Coin in 1916. In 1974, grandsons Vittorio and Piergiorgio took the helm of the family company. In 1999, the Coin Group was listed on the Milan Stock Exchange. While run by the founding family’s fourth generation, the Coin Group was in 2005 acquired by European private equity concern Pai Partners and two years later, British-based BC Partners, took control of the Coin Group and delisted it.

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