PARIS – Fans of the cult Paris concept store Colette flocked to check out its revamped interior this morning, conceived by Japanese interior designer Masamichi Katayama, a.k.a. Wonderwall.
The store’s new look centers on a graphic interplay of white walls, glass, steel and black leather merchandising units and tables.
Artistic director Sarah Lerfel said she sees it more as a facelift rather than a radical departure from Colette’s original look.
“The interior was already timeless. We wanted to make it lighter and create a dialogue between the different universes; to have less of a break between the shop floors,” she said gesturing to the new, brightly lit steel and mirror beauty counters flanking the fashion area on the first floor.
Fashion accessories have moved upstairs, presented in hip-level glass cabinets dotted among the forest of mannequins.
The 8,000-square-foot Rue Saint-Honoré shop closed for renovation July 7 with shoppers rerouted to an ephemeral Mini Colette in the neighboring Place du Marché Saint Honoré, as well as its online shop. It’s the first time changes have been made to the store’s interior since it opened in 1997.
Newly lowered ceilings on the ground and first floor come lit with vast panels, light boxes and extra-long lighting strips.
A raised merchandising perspective greets visitors on the ground floor, dedicated to streetwear culture, from an aquarium-like glass structure situated at the store’s entrance – housing steel rails of hip T-shirts – to a wall of rectangular shelving units showcasing the store’s ever-rotating range of collector sneakers.
Corners dedicated to the streetwear brands A Bathing Ape, Original Fake, A Life and BBC/Ice Cream line the right wall. A Bathing Ape’s section features steel and glass display cabinets that resemble fish and chips counters.