By and  on November 7, 2018

LONG BEACH, CALIF. — How does one define streetwear in 2018?

As WWD reported at last year’s ComplexCon, the category has broadened and diversified, making the definition harder to pin down. But Jeff Staple, founder of Staple Pigeon, which he’s operated for more than two decades, offered his own answer: “Streetwear is independent creators doing something that they want without the notion of investment and financial gain. It’s passion first and money will follow. Most other apparel businesses are about how do we make money and now let’s come up with a brand name and concept that supports that. With streetwear it’s, ‘I want to do my craft and make money later.'”

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