By  on November 17, 2017

It seems it will be men — not women — who will be on the receiving end of luxe gifts this holiday season. At least that’s what ContentSquare’s new holiday report suggests.

Based on data pulled from holiday transactions last year, the report devised by the user experience optimization platform forecasts that women are expected to receive less expensive gifts than men. The average amount spent on a woman’s gift was $113.16, while the average man’s gift costed $120.22 (almost a six percent difference), a ContentSquare spokesperson explained.

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