David Chines has a formula for buying merchandise to fill his two Copious Row stores, but there’s nothing formulaic about it.
The founder and creative director of Copious Row incubates young designers, seeks out one-off pieces of fine jewelry and works with brands to secure exclusives, all while coddling his high-net-worth shoppers.
With Copious Row locations in Sag Harbor, N.Y., and Greenwich, Conn., posting solid sales, Chines is aiming to take his concept beyond the Tristate area.
“We’re looking for a partner in the Middle East,” Chines said.
“We’re focused on finding markets where the customer has disposable income and appreciates David’s curation,” said Andrea Abrams, founder of Abrams Global, who is partnering with Chines on the expansion.
Copious Row’s two prototypes include one for resort towns, hotels and pop-ups designed to appeal to consumers on vacation. Possible locations include Turks and Caicos, St. Barts, the Maldives, Cabo San Lucas, Aspen, Bali, St. Moritz and Maui.
The second prototype is a city store adapted to local markets that is geared to provide “an urban atelier experience,” Chines said, citing Montreal, London, Dubai, Doha, Abu Dhabi, Panama City, Mexico City and São Paulo as targets.
“In this retail environment, we’re not in a great place,” Chines said. “You have to inspire people to shop. You have to give them something they can’t live without. People may be paying for luxury, but even at the highest levels of buying power, they’re still being watchful and careful.
“We’re not concerned about going the safe route,” Chines said. “We try to buy pieces that no one else is buying. I look up products on my phone. If I can’t find it online, I buy it. My buy is different. It wills a void in the market for new talent. We incubate designers and develop relationships with customers.”
Copious Row in Sag Harbor has a laid-back beach vibe with weathered wood floors and wood ceiling beams. Handbags and fragrance are displayed on marble tables, driftwood is placed on glass shelves and potted orchids connect the store with nature. The Greenwich unit has refined marquetry floors, elevated display cases, light fixtures that look like illuminated flowers and oversized orchid arrangements.
Jewelry has been a strong performer at Copious Row. “It’s become a destination for jewelry,” Chines said, who worked at LVMH Moët Hennessy Louis Vuitton in digital marketing and public relations for brands including Givenchy, Fendi, Kenzo and Pucci. “We sell one-of-a-kind pieces. Not long ago, designers selling $50,000 or $60,000 jewelry would feel they belonged in a traditional jewelry store. There’s a new breed of understated jewelry that’s part of a lifestyle. A couple in their 40s wants jewelry they can use.”
Chines is proud of the designers he said he’s launched at Copious Row, including Madiyah Al Sharqi, whose rtw features lace details and pleating; Ana Porcu, who designs jewelry with antique cameos; Alena Akhmadullina, a Russian rtw designer, and Neha Dani, who uses colored diamonds in her nature-inspired jewelry.
“We’ll do some bespoke products with designers,” Chines said. “For fall, we have several pieces of the Brock Collection only at Copious Row. We created shapes for my customer.”