Frayed edges for spring was a key and prominent trend during the Coterie trade show. From deconstructed suiting to unfinished hems, brands had a field day putting their spin on the rough-and-tumble trend. A staple among Generation Z-ers and Millennials, it was evident brands were capitalizing on the look to appeal to these power spenders.
Pieces that particularly sung well were those that offered a new take on the classics. For example, tweed twinsets that featured frayed edges on both a shell top and matching shorts exuded a tongue-in-cheek joviality — those that wear the set will appear buttoned-up without taking themselves quite too seriously. Another win came from the brand June in the form of a motorcycle jacket trimmed with frayed denim to give off the illusion of layering without the bulk. Australian label Tee Ink unveiled simple denim separates sporting raw edges to inject an effortless effect. In the situation where pieces weren’t partnered with an equally frayed option, merchandising swung the way of juxtaposing bohemian-inspired blouses.
As casualwear builds momentum and invades even the business-attire market, brands are scrambling to get in on the look. And for good reason — the increasingly androgynous and leisurely styled Millennial is also entrepreneurial. And with that, they’re in charge of their daily dress code, meaning big business opportunities. Lines are inventively incorporating this into their collections despite their brand DNA.
Frayed and distressed denim especially have been a staple in the closets of an assortment of celebrities looking to score an off-duty vibe such as Kerry Washington, Alessandra Ambrosio and Hailey Baldwin. Frequently snapped Insta-girls Aimee Song of SongofStyle and Julie Sarinana of Sincerely, Jules have all snapped a number of selfies sporting the style, cementing as a must-have look among the socially ravenous Millennial.
Designers including Alexander Wang, Rick Owens and Preen by Thornton Bregazzi have all rolled out their version of the trend seen in shredded sweaters, deconstructed denim and pants boasting busted knees to impart a rugged and distressed appeal. As transseasonal dressing — and collections — dominate the runway, unique textures, layering functionality and unexpected cutouts offer wearability in a number of climates.