By  on June 11, 2018

The future of physical retail might be in the hands of Generation Z. Luckily for retailers, the demographic has a penchant for shopping in stores, according to a new Criteo report focused on the spending habits of the set. The younger consumers continue to display a preference for engaging with brands both online and off-line, albeit for different purposes.

“Gen Z is at the forefront of the mobile commerce revolution, and represents a crucial opportunity for marketers as they develop lifelong brand loyalties,” said Jonathan Opdyke, chief strategy officer of Criteo. “While specific shopping habits may vary, Gen Zers are native omni-shoppers who like to visit stores but prefer to take care of their shopping needs online. In order to deliver a personalized experience on all touch points, brands and retailers need to employ a data-driven approach to connect Gen Z customers with unique, on-trend products.”

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